It is said The Mayans predicted the end of the world will happen on Dec 21st 2012. As Creative Director for Syfy International I thought this was an opportunity to create some fun on-air activity to promote our global programming slate.
The Concept
Countdown to the End of the World - is a playful take on the apocalyptic theme, something the Syfy audience would find amusing and appreciate that their channel is ‘in the know’ of such an immense occasion!
Creative Approach
As the slate varies across territories, I designed a set of assets flexible enough to work with any programme mix. This approach meant local schedules could remain unchanged, yet adopt a themed context within which to promote any Syfy programmes, as best suited to each territory’s unique programming needs.
Campaign assets include a promo wrapper, 21 animated daily countdown stings, a custom endboard animation and logo bumper.
Success
The campaign was used by all Syfy markets around the world.
