Global promotional TV campaign for Season 3 of Bates Motel on Universal Channel and 13th Street, written an directed by me.
2015 PROMAXBDA GLOBAL EXCELLENCE AWARDS
BRONZE - Best Dramatic Programme Campaign
2015 PROMAXBDA EUROPE AWARDS
SILVER - Best Dramatic Programme Spots
2014 EYES & EARS AWARDS
1st Prize - Best On-Air Spot Fiction
1st Prize - Best Promo Audio Design
2014 KINSALE SHARK AWARDS
Best use of Sound
Best Drama Promo
The objective was to drive awareness of the return of Bates Motel as a high quality, must-see show.
The relationship between mother and son is the emotional centre of the show and was the springboard for the creative concept.
In Season 2 the bond between Norma and Norman Bates grows increasingly claustrophobic and disturbing. I crafted a visual narrative to create a stylised, heightened version of Bates Motel with the conceit of idle obsession - even in their solitude these two characters can’t escape each other.
Shot entirely on the Bates Motel set on location in Vancouver, I developed the creative concept, wrote and directed the cast and crew to create three spots.
Mad About The Boy
Each spot alludes to the dysfunctional, often obsessive relationship between Norma and Norman and builds to a distinct and unsettling climax.
Subverted use of the Dinah Washington classic ‘Mad About The Boy’ highlights the core truth of the each character - Norma is just mad about the boy, and, there is clearly something mad about the boy Norman.
To promote the new season of Haven (Season 3), Syfy needed a campaign concept that would reignite excitement in existing fans and intrigue a potential new audience. I felt an exclusive shoot-based idea would achieve this and crafted a spot with a strong visual narrative that, for avid Haven fans, was littered with clues to the upcoming story line and for new viewers looked dramatic with a 'must see'' vibe about it.
Shot entirely on the Haven set, on location in Nova Scotia, I directed the cast and crew to create a heightened vision of the Haven universe that teases the arrival of mysterious new characters and alludes to their relationship with the core returning characters.
A set of idents and stings I directed for 13th Street, a crime and suspense channel that airs in Germany, Spain, Poland and Australia.
As Creative Director for the network it was my responsibility to create channel idents that reflected the brand's positioning statement - "we know crime". 13th Street is a genre channel, so it made sense to anchor the new idents in themes and tropes synonymous with that genre.
Rookie Blue airs on three different channels on Universal Networks International. To promote the new season of Rookie Blue (Season 3), Universal Networks needed a campaign that addressed the range of audience yet felt true to the show at all times. I felt an exclusive shoot-based idea per channel was the best way to lead the campaign.
Shot entirely on the Rookie Blue set, on location in Toronto, I directed the cast and crew through three original scripted vignettes featuring the key characters. Each piece interprets the show in a distinct way, highlighting an aspect of the show that resonates with the particular audience of that channel brand.
It is said The Mayans predicted the end of the world will happen on Dec 21st 2012. As Creative Director for Syfy International I thought this was an opportunity to create some fun on-air activity to promote our global programming slate.
Countdown to the End of the World - is a playful take on the apocalyptic theme, something the Syfy audience would find amusing and appreciate that their channel is ‘in the know’ of such an immense occasion!
As the slate varies across territories, I designed a set of assets flexible enough to work with any programme mix. This approach meant local schedules could remain unchanged, yet adopt a themed context within which to promote any Syfy programmes, as best suited to each territory’s unique programming needs.
Campaign assets include a promo wrapper, 21 animated daily countdown stings, a custom endboard animation and logo bumper.
The campaign was used by all Syfy markets around the world.
Global rebrand of the flagship general entertainment channel on Universal Networks International.
As Creative Director for the network it was my responsibility, with the VP of Creative, to lead the brand development of Universal Channel and create a unique new positioning, look and feel for the channel. The final design, tagline and brand positioning are globally consistent yet deliver locally-relevant messaging in every market in any media.
A music video designed, directed and animated by me for the song of the same name – composed, arranged and produced by osymyso. The film explores the concept of collage in the medium of animation.
Winner of the 2009 Bitfilm Award and official selection at 2010 Encounters Short Film Festival.
A music video designed, directed and animated by me for the song of the same name – composed, arranged and produced by OSYMYSO. A playful piece with hand-drawn characters, bright colours and psychedelic interpretations of the music.
The character designs were commended at the 2009 Digital Artist Awards.
This is a series of illustrations I created for Distributables - an initiative to democratise charitable service by connecting people who wish to share and distribute knowledge between each other.
Distributables hired me to design eight characters to visually represent the diversity of the people using the website. Each design had to feature an umbrella (a key part of the brand) and every character had to be distinct with their specific skill and profession depicted clearly.
I was responsible for coming up with the characters, their professions and all their unique quirks and specific talents. I also developed the art direction and illustration style for the brand.
I was commissioned to design the key characters and develop the art style for "Elizabeth Avenue", a picture book for children aged 6 - 8. I later storyboarded an animated short story based on the book.
A character for every day in October in the lead up to Halloween.
I drew a dog a day for National Dog Week. All drawings in ink and watercolour.
I was the editor and post-production artist on this comedy music video for Danny Robins. Danny wrote and performed this rap for his bride Eva as a surprise wedding day treat. Shot by Peter Velluet, music remixed and produced by Ben Walker, original rap lyrics written and performed by Danny Robins. "The Look" by Roxette is heavily sampled.