I storyboarded the concept to establish the essential storytelling elements before moving onto pre-production on set. Once on set I used these storyboards as a guide to design the final sequence.
A supernatural phenomena, referred to as "the Troubles" by characters in the show, is the source of narrative drive in every episode of the series. For Season 3 I developed the tagline "New Troubles Are Coming" to attract new viewers and give a knowing nod to fans.
I art directed the photo shoot and final key art for series 2, 3 and 4 of Haven.
The launch spot enjoyed an extended life in cut down versions that aired well into the season:
The overwhelming positive response from the Haven fan community prompted the release of this web exclusive extended 'director's cut', just before Season 3 reached the climactic final episode.
The campaign generated significant anticipation, talkability and a buzz for the new season, exceeding all expectations for the return of the series on Syfy in UK, Spain, Germany, Latin America and Australia.
Music: "Trouble" by Hope Sandoval & The Warm Inventions.